International Marketing Audit and Plan Research Paper

International Marketing Audit and Plan - Research Paper Example However, it will enter the market through local wholesale distributors. Azzure brand is one of the assorted company’s products that will gain wide acceptance in China because of the benefits the product offer to the users. For example, Azzure is herbal cigarette which has therapeutic qualities. The Chinese smokers are many and increasing each year. Women smokers smoke an average of 11.6 cigarettes a day while the male smokers smoke an average of 15.5 cigarettes a day. More specifically, it is discovered that young male adults smoke an average of ten cigarettes daily, while middle aged adults smoke the highest number of cigarettes daily standing at an average of 17 cigarettes per day. The old male adults smoke he lowest number of cigarettes daily standing at an average of 10.1 cigarettes per day. The number of women smokers are increasing as the advertisement, promotions and production are tailored to appeal to the female adult population. The smoking rate in China is one of the highest in the world. It is estimated that 1.7 trillion cigarettes are smoked in china each year. The reason for this high smoking rate is due to the social culture of the Chinese people who fancy cigarettes in most of its social interaction. Cigarette smoking is considered as social activity and is normally given as gifts to friends, government officials and foreign guest especially when one is soliciting for favours. This behaviour fuels the demand of cigarettes across the adult population and ensures that the consumption rate is maintained throughout the year. Most Chinese prefer the cigarettes brands that are produced in the home country. However, foreign cigarettes are often considered as status symbol. There are over three hundred and fifty million cigarettes smokers in the whole of China. Therefore, there is a steady market for about two trillion cigarettes in China annually. Most cigarettes sold in China are